GET STOKED PARK CITY!

Posted by Bold Apps on

Stoked Roasters is excited to announce the opening of our second coffee shop located at 628 Main Street, Park City, UT inside the Rockwell Room. We are serving up a full menu of espresso drinks, delicious single origin pour overs and over six rotating Stoked Coffee blends on batch. 

As "The official coffee of the outdoors," we are stoked to apart of the Park City outdoors community. 

 

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Coffee Guide: The Affect of Altitude on Beans

Posted by Nik Stopsack on

Have you ever been in a coffee shop or a grocery store and noticed your favorite bean has an elevation on its description?  Or have you seen coffee labeled Altura, SHB, and HG?

 The altitude at which a bean is grown has an affect on the beans flavor. Coffee grown at higher elevations tends to be of higher quality, and with that high quality comes more complex flavor notes than coffee grown at lower elevations.

 The difference in flavor and quality is due to two factors, water and temperature. At higher altitudes cooler temperatures slow down the growth rate of the coffee plant. At a slower growth rate the plants focus more on reproduction. The plant then devotes more energy to bean production which in turn produces more of the sugars that create those amazing tasting notes in your favorite coffee. Higher elevations also have better drainage than places lower in the watershed. Better drainage leads to less water in the beans concentrating the flavors created by the sugars.

 So what altitude should you look for when picking out beans? Well its really up to you and your flavor preferences. Beans that are grown at higher altitudes, above 1,300 meters (4,500 feet), tend to be more “acidic” and translate to flavors like fruits and berries in the cup. This may be labeled as SHB, super hard bean, or Altura, which is Spanish for height. If you are looking for a coffee that is more mellow and has a smooth taste a bean grown at a lower altitude would be best. Take a look at the chart below and use it as guide to find your new favorite bean.

 

Sources:

cns.usps.com

http://www.perfectdailygrind.com/2015/06/how-does-elevation-affect-coffee-and-its-taste-in-the-cup/

http://www.scribblerscoffee.com/flavor_effect_of_altitude

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2016: A Year We Were Stoked On

Posted by Bold Apps on

We've been taking a little time to reflect on 2016 and all the great (and slightly less than great) moments that came with it as we dive into 2017. However much of a rollercoaster this past year may have been, there was no doubt that it was 12 months packed full of adventures and accomplishments! Here are a few major highlights that we are celebrating:
 
WE LAUNCHED A NEW PRODUCT
This summer we launched STOKED STIX, convenient and ready-to-go packets  of 100% organic instant coffee. Whether you are backpacking with your kids, on a ski tour with friends or chasing to get the next surf break, we have your back. Just add 8oz of hot water to either our medium or dark roast and get stoked! 
WE ADDED SOME BADASS NEW AMBASSADORS TO TEAM STOKED
            
STOKED Roasters is the only coffee company in the world to have a fleet of athletes as our brand ambassadors.. Team STOKED is proud to have 27 athletes on the roster going into the New Year. New additions to highlight this year are Sensi Graves, Lindsay McClure, Eric Pollard, Kyle Skutch, Elle Truax, Paul Dzierba, Hannah Bergemann, Greg Cohen, Glen Morden, Brandon Scheid, Amy Esnard, Jeff Lenosky, Brian Warren, Pete Takeda, and Mackenzie Berg! We are proud to fuel an absolutely incredible band of athletes. 
WE RAISED OVER $3000 FOR OUR CHARITY OF THE YEAR
Each year our staff gets together and votes on a charity to represent. In 2016, we were proud to support the LymeLight Foundation in tandem with a project that STOKED Roasters owner Jax Mariash was also supporting through a global running project. The LymeLight Foundation provides medical grants for children and young adults that are suffering from Lyme Disease to help them get the medical care that they need to heal. This year, our grand opening party and various initiatives raised over $3000 for the cause!
 
WE LAUNCHED A FULL LINE OF SEASONAL BLENDS
We rolled out Spring, Summer and Fall stoke blends for the first time, and perfected our much-loved Winter blend. The seasonal blends become an opportunity for us to create unique blends that ignite your stoke to get outside and enjoy the seasonal sports as well as explore your coffee pallet with a blend that suits well for seasonal foods and flavors. Check out our Winterstoke that is on the shelves now and enjoy custom coffee labels that feature our winter Team Stoked athletes! 
 
STOKED WENT MOBILE
At the end of 2016, we were excited to present a long-coming project: STOKED Mobile. We had a couple soft launches out on the Waterfront in Hood River, then hit the road in December bound for Park City and Snowbird. We kicked off STOKED Mobile with serving espresso drinks at the Powderbird Heliski kickoff party. STOKED Mobile is a unique coffee shop on wheels. It will go on the road in 2017 to serve as a sales and marketing vehicle to spread the stoke to the masses.
 
OUR OWNER AND FOUNDER (LITERALLY) RAN AROUND THE WORLD
At STOKED, we love to be outside as much as you do. In fact, STOKED Roasters' owner, Jax Mariash, became the first woman in the world to complete the 4 Deserts race series Grand Slam Plus. This is a series of 5 250k self-supported ultra-marathons in 4 Deserts and 1 jungle all over the world. Mariash also became the 4 Deserts Female World Champion as she won all 4 Deserts races. Mariash also surpassed her fundraising goal of 10k and is at 18k for the LymeLight Foundation. (Her biggest help in the desert each morning was STOKED STIX of course.)
 
WE GOT TO BE A PART OF SOME SUPER AWESOME EVENTS
We had the opportunity to sponsor some really awesome events, and threw a few of our own:
  • Kiteboard for Cancer (Hood River, OR)
  • Hood Jam 2016 (Hood River, OR)
  • STOKED's 2nd Birthday Party (Hood River, OR)
  • FallStoke Release Party (Hood River, OR)
  • World Premier of The Fourth Phase (Hood River, OR)
  • Powderbird Helsinki's Season Kickoff Party (Snowbird, Utah)
  • Gorge Kid's Triathlon (Hood River, OR)
  • Ride for Lyme at the Marin Century (Marin, CA)
  • Go Beyond Racing's 2016 Marathon Series (Various Locations in OR)
  • Doug's Sports Get Outside for Education Fundraiser (Hood River, OR)

We want to thank everyone who supported us and made 2016 an incredibly successful year full of celebration and adventures galore! We couldn't have done it without you, and hope you've enjoyed the ride as much as we have.

Here's to 2017 and all the surprises it has in store! 

Cheers! :) 

 
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STOKED Mobile in Park City

Posted by Claire Botsford-Allain on

Last week we brought STOKED Mobile from Hood River, Oregon, to Park City, Utah. From 160 feet to 7,000 feet, STOKED Mobile trekked through mountains and cities to serve coffee to some pretty crazy adventure-seekers.

Ever been on a helipad? Ever been on a helipad serving coffee? Ever been on a helipad serving coffee while it's puking snow outside? Well, after doing all three at Powderbird's season kick off party I have to recommend the experience to any thrill seeker with a palate that prefers coffee and that extra jolt of adrenaline that comes from doing the surreal.

Sure, I may have been about a foot away from driving our beloved van off the helipad and getting the generator to stay on while snow was blowing so hard our footsteps were covered within minutes were challenges in and of themselves, but being able to have a party inside of a van fueled by our delicious single origin Ethiopian Espresso was totally worth all of it.

Another cool thing about Park City is that so many of the outdoor retailers and awesome brands that make the apps, technology, gear and equipment that we use when we get outside are based in Park City. We even got to hang out with a few of our friends at Mountain Hub and POC. They got to experience a pretty awesome coffee break!

 

 

 STOKED Mobile is a pretty awesome embodiment of what we are all about. As outdoor enthusiasts and thrill seekers we know that getting good coffee wherever you are can be a challenge. That's why we want to bring the stoke to you. Whether it's with our instant coffee, STOKED STIX, or with our sick van, we want to be able to fuel your next adventure wherever you are. The coffee culture is super interesting, and I love being a part of it, both as a barista and a lover of coffee, but oftentimes the experience is confined to a coffeehouse. We are breaking through that limitation, come get stoked with us!

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STOKED Mobile Takes Park City, Utah!

Posted by Claire Botsford-Allain on

On Thursday morning Claire and Devyn, STOKED ladies respectively, hit the road. Taking STOKED Mobile - the tricked out Sprinter van turned mobile coffee bar - on it's first ever road trip.

Claire's morning began with a cup of freshly brewed (and roasted) Winterstoke. The debut trip of the van could only begin with something symbolic of what was to happen: impending disaster until you look around and see the beauty that the storm created.

Devyn's morning got off to a very different start; she attempted to drag her over-sized Christmas tree into her house, attempting to wrestle it into a tree stand (alone), only to realize that 1) trees are very, very heavy, and 2) this specific tree was 5 inches too tall for the ceiling. The giant tree is still on the living room floor..lying on its side. Tis the season, hey! Thankfully, a cup of Super STOKE awaited her at headquarters, making the world seem alright again. If you've ever had coffee, butter and coconut oil blended together, you know that you feel infused with superhero powers afterwards.

Van loaded, mugs full, tunes ready, time to hit the road. Park City, prepare yourself to be taken by storm, the STOKED team is coming for you. But actually we were about to be taken by storm(s). We were running away from one storm that smacked Hood River with over a foot of snow and heading right into another storm that was covering Idaho and Utah with a thick white blanket.

With an overnight stop in Boise, ID, we were able to catch up with fellow coffee lovers and outdoor junkies alike. Boise is pretty cool and definitely underrated and we are stoked that it is so close to us right down the 84.

Oh, vanlife, how we love you so. Mistakes? Of course not! Going the wrong way? Definitely not on our agenda. But, like all travels big and small, there are hiccups along the way. We took some wrong turns, learned some lessons, are still confused about some things, but we made it to Park City in one piece, maybe we lost some sanity along the way but at least I have all my digits still.

Getting to Park City was just the beginning. You know about ice bergs, right? Ninety percent of their mass is beneath the surface. That's what this trip was like. Getting lost, maneuvering our behemoth van, bonding over sisterly talks. It all seems like gravy compared to getting ready for our debut event. Ever get ready to serve coffee on a heli pad while it's puking snow? Come back next week to see how it went. We are still in a daze about it, but in the best way possible.

Here's to the travels behind us and the travels that lie ahead of us, hope to catch a few of you on the way!

 

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